One of the best things you can do for your business is to asknew customers how they found out about you. But when you dothis, don’t expect to get accurate information.I know this sounds strange, but it makes sense, I promise.If you make decisions about how to promote your business, thenobviously you want to know how your customers find out aboutyour business. So, you ask. The trouble is the information youget when you ask this questions is not always accurate. In factit’s mostly inaccurate. My estimate is that it’s about accurate at best.There are two reasons for this.One reason is that people simply do not remember. People don’tremember because they have other, more important, things tooccupy their mental space. Your business and your marketing arenot tops on their list of priorities. Sorry!But, they want to give you an answer because you asked so theysay some thing makes sense. ‘I saw your ad in the yellow pages’they might say. Or ‘I think I found you in the p…