You have seconds to capture a consumer’s attention at Point ofSale. It’s a fact that of the consumer’s purchasingdecisions are made in-store and that of them are unplanned. Your product can live or die on the sales floor. The visualdisplay banner, poster or illuminated sign you create for yourproduct is your ultimate sales tool. If your display doesn’tgrab attention in a pleasing way, your product will beoverlooked in favour of others that do.Big budget isn’t essential. What is essential is knowledge ofboth your potential customer and the end user. Expensive visualdisplays don’t necessary draw – eye-catching, useful andappropriate displays do. A good sign captivates and educates the buyer. The Visual Display of one of your products can affect thepurchase of others. The more your signage reinforces yourcompany image the more likely a purchaser will associate oneproduct with another, making for additional sellingopportunities. Point of Sale materials, howeve…